Privacy Policy

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Effective as of: August 23, 2024
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This Privacy Policy describes how Alpha Collective, Inc. (“Company,” “we,” “us,” or “our”), operating under the brand name "Based Cards," handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website basedcards.com (collectively, the “Service”), as well as through social media, our marketing activities, live events, and other activities described in this Privacy Policy.

Personal Information We Collect

1. Information You Provide to Us:
2. Personal information you may provide to us through the Service or otherwise includes:
3. • Contact Data: Your first and last name, email address, billing and mailing addresses, and phone number.
   • Demographic Data: Your city, state, country of residence, postal code, and age.
   • Profile Data: Wallet address, username, and any other information that you add to your account profile.
   • Communications: Information you provide when you contact us through the Service, social media, or otherwise.
   • Transactional Data: Blockchain transaction history and information relating to or needed to complete your specific NFT purchases or redemptions on or through the Service.
   • User-Generated Content: Any content or information that you generate, transmit, or otherwise make available on the Service, including metadata such as when and where content was collected or modified.
   • Financial Data: Virtual currency or wallet accounts, stored value accounts, royalties, fees, sales prices, and associated details.
   • Other Data: Any other information you provide to us, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
4. Third-Party Sources:
5. We may combine personal information we receive from you with personal information we obtain from other sources, such as:
6. • Public Sources: Government agencies, public records, social media platforms, public blockchain(s), and other publicly available sources.
   • Data Providers: Information services and data licensors that provide demographic and other information.
   • NFT Marketplaces: Platforms like OpenSea, which may provide information allowing us to collect, store, and display NFTs purchased by you on or through the Service.
   • Marketing Partners: Joint marketing partners and event co-sponsors.
   • Third-Party Services: Third-party services that you use to log into or link to your Service account. This data may include your username, profile picture, and other information associated with your account on that third-party service.
7. Automatic Data Collection:
8. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction with the Service, including:
9. • Device Data: Your device’s operating system type and version, browser type, IP address, unique identifiers, language settings, and general location information.
   • Online Activity Data: Pages or screens you viewed, how long you spent on a page or screen, navigation paths, and whether you have opened our emails or clicked links within them.
   • Location Data: When you authorize the Service to access your device’s location.
10. Cookies and Similar Technologies:
11. We use technologies such as cookies, local storage, and web beacons to facilitate the automatic collection of data. These technologies help us to:
12. • Ensure Technical Operation: Remember your selections and preferences as you navigate the site.
    • Perform Analytics: Understand user activity on the Service, including how visitors move around the site and interact with emails.

How We Use Your Personal Information

We may use your personal information for the following purposes:

• Service Delivery: To provide, operate, and improve the Service and our business.
• User Profile Management: To establish and maintain your user profile or history of activity on the Service.
• Communications: To communicate with you about the Service, including updates, security alerts, and support messages.
• Research and Development: To analyze and improve the Service and our business.
• Marketing: To send direct marketing communications. You may opt out of our marketing communications as described in the Opt-Out of Marketing section below.
• Compliance and Protection: To comply with legal obligations, enforce terms, and protect rights, privacy, safety, or property.
• Anonymous Data: To create anonymous, aggregated, or de-identified data for lawful business purposes, including analyzing and improving the Service.

How We Share Your Personal Information

We may share your personal information with:

• Affiliates: Our corporate parent, subsidiaries, and affiliates.
• Service Providers: Third parties that provide services on our behalf, such as hosting, IT, customer support, email delivery, marketing, and analytics.
• Marketplace Partners: Third-party NFT marketplaces to facilitate the display and transactions of NFTs on or through the Service.
• Payment Platforms: Cryptocurrency or payment platforms necessary to process NFT purchases.
• Linked Third-Party Services: If you log into the Service through a third-party service, we may share your personal information with that service.
• Professional Advisors: Legal, auditing, banking, and insurance services.
• Authorities: Law enforcement, government authorities, and private parties for compliance and protection purposes.
• Business Transferees: Parties involved in business transactions such as mergers, acquisitions, or sales.
• Other Users and the Public: Your profile and other user-generated content (except private messages) may be visible to other users and the public.

Your Choices

• Access or Update Information: If you have registered for an account, you may review and update your account information by logging in.
• Opt-Out of Marketing Communications: You may opt out of marketing emails by following the instructions in the email or contacting us directly.
• Do Not Track: We currently do not respond to “Do Not Track” signals.
• Declining to Provide Information: Certain information may be necessary to use certain services. If you do not provide this information, we may not be able to provide those services.

Other Sites and Services

The Service may contain links to third-party websites or services. We do not control these third-party properties and are not responsible for their actions. We encourage you to read the privacy policies of other websites and services you use.

Security

We employ technical, organizational, and physical safeguards designed to protect the personal information we collect. However, we cannot guarantee the absolute security of your personal information.

International Data Transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to locations where privacy laws may not be as protective as those in your state, province, or country.

Children

The Service is not intended for use by anyone under 18 years of age. If we learn that we have collected personal information from a child under 18 without proper consent, we will delete the information in accordance with applicable laws.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the date of this Privacy Policy and posting it on the Service. Your use of the Service after any changes indicates your acceptance of the revised Privacy Policy.

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All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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How to Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: hi@basedcards.com.

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